Portraying the people of Los Angeles

I am Los Angeles tells the real story of the city through moving documentaries.

The challenge

What is the best way to show stories about this amazing city on the web?

The solution

A website where content is king, video storytelling and a whole lot of whitespace did the trick.


Together with Emmy Award winning videorgapher and storyteller Joris Debeij we've setup the creative ground rules. By creating something more than "your average movie showreal portfolio" we tried to make IAMLA more of an authority when it comes to documentaries about LA. The quality of the work was the starting point for the design.


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