OneFit

OneFit gives you access to the best gyms in your city. Why choose if you can have it all? Their unique proposition asked for a fitting brand experience. We helped OneFit translating the brand to their digital platforms.

The Challenge

How do we translate the new brand identity to a consistent digital brand experience and improve the app and website along the way?

The Solution

By redesigning and redefining the digital products and laying the ground work for a design system that can be used internally.

ITC Conduit. A no-nonsense modern sans serif design, the ITC Conduit type family embodies an earnest vernacular spirit.

The Proces

The project asked for a hands-on approach. We started applying the new brand elements for offline directly to the existing online platforms. This seems like a weird approach, but it allowed us to get to know the website and app very well. Identifying UX and Design challenges along the way.

After redefining and redesigning the elements for the website and app. We made reusable symbols and styles with the use of Sketch and Abstract, to create a single source of truth. Now product designers internally are able to continue making great designs within a strict set of elements.

The project asked for a hands-on approach. We started applying the new brand elements for offline directly to the existing online platforms. This seems like a weird approach, but it allowed us to get to know the website and app very well. Identifying UX and Design challenges along the way.

After redefining and redesigning the elements for the website and app. We made reusable symbols and styles with the use of Sketch and Abstract, to create a single source of truth. Now product designers internally are able to continue making great designs within a strict set of elements.