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Pradd

Pradd

Brand Identity Design
Research & Analysis
Visual (Interface) Design
Webflow Development

Pradd is a public relations company based in Utrecht, owned by Theo van der Meer. The company needed a website that would reflect its professionalism and expertise in the public relations field. All This, was tasked with redesigning the company's identity, stationary, and website.

Goals

The goal was to create a website that would:

  • Be simple and clean, with a focus on Pradd's services and expertise
  • Be easy to navigate, with clear calls-to-action
  • Be visually appealing and modern, reflecting Pradd's professionalism and expertise

Approach

All This began by conducting research into Pradd's target audience and competitors. This research informed the design and development of a one-page website in WordPress. The website was designed to be responsive, ensuring that it would look great on any device.

The website was designed with a simple and clean layout, featuring bold typography and high-quality images that reflect Pradd's professionalism. The website's color scheme was inspired by the new identity designed by All This, with shades of red and greem used throughout the website.

The website's content was carefully crafted to showcase Pradd's services and expertise. The homepage features a clear call-to-action that encourages visitors to get in touch with Pradd. The website also includes a blog, which allows Pradd to share its insights and expertise with its audience.

Results

The new website has been well-received by Pradd's target audience. The website's simple and clean design, combined with its clear calls-to-action, has resulted in an increase in leads and inquiries. The website's blog has also helped to establish Pradd as a thought leader in the public relations field.

Conclusion

All This was able to successfully design and develop a website that reflects Pradd's professionalism and expertise. The one-page website in WordPress is simple, clean, and easy to navigate, with clear calls-to-action that encourage visitors to get in touch with Pradd. The website has helped to establish Pradd as a thought leader in the public relations field, while also generating leads and inquiries.

pradd.nl